Framer SEO 101: Tools, Settings & Tips

Before jumping into Framer SEO, let’s quickly understand what SEO is and why it matters. Imagine you’ve built a personal portfolio website. It looks great but if no one visits it, what’s the point? That’s where SEO (Search Engine Optimization) comes in. It helps your site show up on Google and other search engines, so more people can find you without paying for ads.

Like other website builders and CMS platforms, Framer also has built-in SEO tools. Framer makes it super easy to set up SEO, even if you’re not a tech expert. In this guide, you’ll learn how to improve your Framer site’s SEO using simple tools, settings, and beginner-friendly tips.

What is SEO in Framer?

SEO stands for Search Engine Optimization. It means making your website easy for search engines like Google to understand and recommend to others. Framer is well known for its beautiful design features. But it also supports fast-loading, mobile-friendly websites, which is great for SEO.

Most common question is Framer users ''Is Framer good for SEO?'' Answer is Yes… for your Framer site, SEO is important, as you can get more visitors without running ads, your pages are more likely to appear on Google, and people are more likely to find your business, blog, or portfolio.

Framer gives you built-in tools to control how your website appears in search results. In this guide, you'll learn where these tools are and how to use them.

SEO Tools You Can Use with Framer

Framer makes it easy to design beautiful websites. But when it comes to SEO, you’ll want to use both the built-in features and a few external tools to help your site get found by more people.

Top 4 Built-In Framer SEO Settings

Framer includes several basic SEO tools right inside the platform. These tools help search engines understand your website and display it properly in search results. There is Framer’s basic SEO setup:

1. Page Title & Description

Each page on your Framer site should have a title and a meta description. These two things are what people see when your website shows up in Google search results.

Page title main headline that shows in search engines and browser tabs. It tells both users and Google what your page is about. Meta Description is a short summary under the title in search results. It helps convince people to click your link ahead of someone else’s.

A clear and helpful title makes it easier for search engines to understand your page. It is important to write a description that gives people a reason to visit your website. As a result, your click-through rate (CTR) will increase that means more people will visit your site from search engines. You should try to keep the title under 60 characters and the description under 160 characters for best results.

How to Set This in Framer: 

1. Open your project in Framer

2. Click the page you want to edit

3. Go to Page Settings

4. Fill in the SEO Title and Meta Description fields

2. Custom URLs (Slugs)

A slug is the part of your URL that comes after your domain name. It tells users and search engines what the page is about.

In Framer, you can easily set custom slugs for each page. This helps make your links clean, simple, and easy to remember. Search engines love short and clear URLs, users trust links that look neat and descriptive, and it's easier to share links that actually make sense.

If you have a page url like ''yourdomain.com/page-123,’’ this tells users nothing about what’s on the page. It looks messy and unprofessional. But the URL like ''yourdomain.com/about'' is clean, descriptive, and easy to read. People know exactly what to expect.

How to Set Custom Slugs in Framer

1. Open your Framer project

2. Click on the page you want to edit

3. Go to Page Settings

4. Find the field for URL (Slug)

5. Type a short, lowercase name like, services, contact, portfolio, or blog that matches your page topic. You can use hyphens for multi-word slugs, like case-studies or design-to.

3. Social Preview Settings

You want your website to look great when shared on social media, like Facebook, X (Twitter), or LinkedIn, don't you? Social preview settings are exactly what you need for that. Framer lets you control how your page appears when it’s shared on these platforms. This means you can customize the image, title, and description people see in the preview.

Your social preview matters because a nice image and clear message help your link stand out, more people will click on it, and you will appear more professional. Social previews don’t affect your Google ranking directly, but they boost engagement, which can help in the long run.

You Can Customize in Framer Social Preview in 3 Steps:

1. Social Preview Image- Choose a clean, eye-catching image, ideal image size around 1200 x 630 pixels and avoid cluttered images or text.

2. Social Title- Social titles are similar to SEO titles or slightly different.

3. Social Description- A good social description invites clicks with a short, friendly line.

How to Set It Up in Framer

1. Open your project

2. Click on the page you want to update

3. Go to Page Settings

4. Scroll to the Social Preview section

5. Upload your image, and enter your custom title and description

4. Image Alt Text

Alt text is short for "alternative text". It is a brief description you add to an image on your website. It may seem small, but it plays a big role in both SEO and accessibility.

Adding alt text is a small step that makes your site smarter, more inclusive, and easier to discover online. Search engines cannot "see" images, but they can read alt text. As a result, your images will appear in Google Image Search more frequently. This makes your site more accessible to people using screen readers, and it gives context if an image does not load.

So, writing good alt text is helpful for SEO, and it’s the right thing to do for your visitors. Alt Text should be simple, short, and specific. Just describe what’s in the image, as if you were telling someone over the phone. Example: “Minimal home office with wooden desk”

How to Add Alt Text in Framer

1. Open your project

2. Click on the image you want to edit

3. Look for the “Alt Text” field in the right-hand panel

4. Type your short description, then save

External SEO Tools (Free & Helpful)

Framer handles most of the SEO basics, but these external Framer SEO tools can take your SEO even further:

1. Google Search Console

Google Search Console is a free tool from Google that helps you understand how your website performs in search results. It’s one of the most powerful and free SEO tools you can use especially if you care about getting more traffic.

What You Can Do with Google Search Console

1. See which keywords people use to find your site

2. Get alerts for issues

3. Submit your sitemap

How to Connect Google Search Console to Framer

1. Go to Google Search Console

2. Add your website as a new “property”

3. Choose the HTML tag verification method

4. Copy the meta tag (Google gives it to you)

5. In Framer, go to Site Settings → Custom Code

6. Paste the code inside the <head> section

7. Save and publish your site

8. Go back to Search Console and click Verify. Once verified, you’ll start seeing data about your site in a few days.

2. Google Analytics

If you want to understand how people interact with your website, Google Analytics is the go-to tool. It’s free and packed with insights that will help you improve your site over time. Analytics data helps you make better content and design decisions based on what's working and what isn't.

How to Connect Google Analytics to Framer

1. Sign up at Google Analytics

2. Create a new property for your website

3. Copy the tracking code Google gives you

4. In Framer, go to Site Settings → Custom Code → Head

5. Paste code and publish your site

3. Ubersuggest / Ahrefs (Free Plans)

If you want to write content that ranks well, you need to know what people are searching for. That’s where tools like Ubersuggest and Ahrefs come in handy.

Using Ubersuggest or Ahrefs, you can discover popular search terms in your niche. You can check keyword difficulty to see how difficult it is to rank for that keyword. Get real-time content ideas. Identify related keywords for your headings and meta tags.

How to Use This Info in Framer:

Once you find strong keywords, use them to:

• Write better page titles and meta descriptions

• Create blog topics or landing pages people are actually searching for

• Improve your SEO content inside your Framer site

Important SEO Settings in Framer - Step-by-Step

Framer's SEO settings are easy-even if you're not a tech expert. Follow these easy steps to make your site more visible on Google and other search engines.

Step-1: Set Page Title & Description

These are the first things people see in Google search results. A strong title and description can help people click on your site.

How to do it in Framer:

• Click on any page in the left panel

• Open Page Settings

• Add your Page Title (keep it under 60 characters)

• Write a Meta Description (keep it under 160 characters)

Step-2: Edit Your Page URLs (Slugs)

Your page links should be clean and easy to remember. Framer lets you customize URLs so they’re more SEO-friendly. By editing the page name or in the Page Settings, you can change the slug.

Step-3: Add Alt Text to Images

Alt text helps search engines “see” your images and improves accessibility for all users.

How to add alt text in Framer:

• Click on the image

• Find the “Alt Text” field

• Write a short description of the image

Step-4: Connect Your Site to Google Search Console

This free tool helps you track SEO performance and fix any site issues. Setting steps are below:

1. Go to Google Search Console

2. Add your domain like yourwebsite.com

3. Choose the HTML tag verification method

4. Copy the meta tag Google gives you

5. In Framer, go to Site Settings → Custom Code

6. Paste the tag inside the <head> section

7. Publish your site and click Verify in Search Console

After verifying, submit your sitemap (Framer creates siemap automatically, so you don't worry about it).

Step-5: Add Favicon and Metadata

Small things like favicon and metadata improve your site’s branding and SEO. Steps for add Favicon and Meta data:

• Go to Site Settings → SEO

• Upload a favicon (the little icon on the browser tab)

• Set your site-wide meta title and description

SEO Tips for Framer Users

Framer gives you the tools to handle SEO, but good habits make a big difference. These tips will help your site rank better and give visitors a better experience.

Use Clear and Helpful Content

Great content is the heart of SEO. Your words should be easy to read and helpful to your audience. Contents are more descriptive and keyword-friendly.

• Write short, clear page titles with important keywords

• Use proper headings: H1 for the main title, H2 and H3 for subheadings

• Don’t depend only on images- add text to explain what the page is about

• Add Answer real questions (FAQ section)

Use Internal Linking

Users can easily explore your site when you link between your pages. Search engines can find all your content when you link between your pages.

• Mention related pages naturally in your text

• Add links to blog posts, portfolio pieces, or contact pages

• Use clear anchor text like: “Check out my case studies” instead of “Click here”

Design for Mobile Device

It is recommended that you preview every page on mobile when using Framer websites. Google uses mobile-first indexing, which means it looks at your mobile version first when ranking your site.

• Make sure text is easy to read

• Buttons and links should be tappable

• Images should resize properly

Keep Your Content Updated

Active and updated websites are much more likely to rank well in search engines. Google is able to see that your website is active and trustworthy even with small changes.

Here’s how you can keep things fresh:

• Update older pages with new info

• Fix broken links or outdated images

• Add new blog posts, case studies, or news updates

• Share updates on your homepage or a “What’s New” section

Framer AI: Advanced Tool to Help with SEO

One of the best things about Framer is that it now comes with built-in AI features and they’re super helpful for SEO. You can save time and improve the quality of your content by using Framer AI if writing content feels hard or time-consuming. With Framer AI, you can create strong, search-friendly content even if you're not a writer.

Here’s how Framer AI can support your SEO efforts:

Write Keyword-Friendly Text

You can ask the AI to help you write paragraphs or sections that include the right keywords. This makes your content easier to find on Google.

Improve Clarity & Tone

Not sure if your writing sounds good? The AI can rewrite your text to be clearer, simpler, or more engaging, great for both SEO and user experience.

Generate Headings & Summaries

Need a catchy headline or short summary? Framer AI can come up with ideas based on your topic or existing text.

Write Alt Text for Images

Having trouble describing your images? You can use Framer AI to write faster, more meaningful alt text for better image SEO and accessibility.

Conclusion

SEO may sound technical, but with Framer, it’s easy to get started. You don’t need to hire a developer or expert. Just take a few minutes to update your titles, descriptions, links, and images. Use Google tools to track your results, and let Framer’s AI help you when you need a boost.

These small steps can lead to an increase in traffic, leads, and visibility. So, what are your plans? Take a look at your Framer project, go to your page settings, and update the SEO section.

FAQs About Framer SEO

1. Do I need to know coding to set up SEO in Framer?

No.. Framer is beginner-friendly. You can add SEO settings like titles, descriptions, and alt text without writing a single line of code.

2. Where do add the SEO title and description in Framer?

Just click on any page in the left panel, go to “Page Settings,” and fill in the title and description. Keep the title under 60 characters and the description under 160.

3. Can I connect Framer with Google Search Console?

Yes. Framer lets you add verification code to the site settings. Once verified, you can also submit your sitemap to Google for better indexing.

4. What are SEO-friendly images?

For SEO friendly image, use alt text. Just click on an image and add a short description to improve Google's understanding of your images.

5. Does Framer automatically create a sitemap?

Yes. Framer auto-generates a sitemap for your website. You can use it in Google Search Console to help search engines crawl your pages faster.

6. Is Framer good for mobile SEO?

Definitely. Google loves Framer sites because they are mobile-responsive, which means they work perfectly on phones and tablets.

7. Will Framer AI help with SEO?

Yes, Framer AI can help you write keyword-rich content, create headings, write alt text, and improve your page descriptions, all super useful for SEO.